Established 2012

Co-founded in 2012 by two entrepreneurial students and developed by the University of Sydney Union, Australia’s oldest and largest student union, in partnership with the University of Sydney INCUBATE has grown to become a leading startup accelerator program in Australia.

What started off as an experiment has quickly become a leading force in Higher Education entrepreneurship. INCUBATE fosters a proactive community of entrepreneurs to meaningfully support student entrepreneurs to launch successful startup ventures on campus.

The dedicated team have now helped hundreds of student entrepreneurs from all disciplines; supported the creation of over 80 startups and built a community of 100+ enthusiastic mentors.

Incubate Team Photo


Director Entrepreneurship and Innovation

Ashlea is the Director of the University of Sydney Union’s Innovations Department. With a wealth of experience in building leading partnerships, Ashlea has joined the team to help INCUBATE grow and expand.


Co-founder & Program Manager

James founded INCUBATE in 2012 after graduating from Computer Science at The University of Sydney. James supports the startup founders, designs the programs and help shapes the future of INCUBATE. James also teaches and is a regular guest speaker on youth entrepreneurship at events around the world.


Associate Program Manager

Lucas leads Proto, INCUBATE’s pre-accelerator program. He is passionate about entrepreneurship and helping students navigate the beginning of their startup journey. Prior to INCUBATE, Lucas worked in software and consultancy roles and founded an internal startup within one of Australia’s largest financial institutions.


Marketing and Community Manager

Nina is our operations, marketing and events extraordinaire. Having recently joined the team after managing marketing with one of Australia’s largest performing arts organisations she brings a wealth of experience to helping INCUBATE manage and foster our startup community.


Innovations Operations Coordinator

Persis is our Operations Coordinator. With a big smile and a can-do attitude, she manages our day-to-day activities and operations and makes sure all INCUBATE and Proto events run smoothly. Persis troubleshoots daily issues and works hard to support the INCUBATE team, community, and anyone that comes through door.


Innovations Project Manager

Lizette is the University of Sydney Union’s Innovations Project Manager. She has been instrumental in helping create and foster the vibrant community that is INCUBATE today and now manages internal innovation projects across the organisation.


Resident Entrepreneur (2019)

Martin brings a huge range of startup experience to the INCUBATE startups having founded and sold multiple startups in Australia and Silicon Valley – most recently he was CTO on MinoMonsters, a mobile game achieving more than 15 million downloads and #1 ranking in 22 countries.


Resident Entrepreneur (2019)

Shane is the co-founder of 2 startups including a research spinout and more recently Instrument Works, which created measurement devices for labs. Shane brings a wealth of hardware experience to the startup teams and program.


Resident Entrepreneur (2019)

Ben is the founder of Solushin, a new medical device startup. Prior to this Ben led the sales team for Shine, one of Australia’s fastest growing food startups and drink brand. Ben is also an alumnus of INCUBATE accelerator program.

A huge thank you and acknowledgement to our previous Resident Entrepreneurs that include Liz Kaelin (2018), Mike Nicholls (2017), Natasha Rawlings (2017), Shane Herft (2016).