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Announcing our winter 2014 startups

INCUBATE Startups are creating social change and solving diverse business and community problems. Meerkat is designing a solution to prevent flat-head syndrome in children while PicPac has 1000 daily active users making stop-motion videos, Promise or Pay is keeping people true to their word with the power of Social Media. These startups are among eight (list below) from The University of Sydney Union’s (USU) INCUBATE accelerator program, (, creating a buzz with their early product offerings.In a snapshot:

  • More women: 50% of the startups have women co-founders
  • More entrepreneurial researchers: 2 of the 8 startups involve researchers – bringing their solutions to the real-world
  • More traction: 3 of the 8 startups have revenue and first customers, and PicPac has had over 20,000 downloads on the Android store

Startup Meerkat are a collaborative team of talented medical practitioners, public health officials and industrial engineers developing the first ever stroller designed with the combined safety, health and development of the child as its top priority. They are working with the University of Sydney’s Commercial Development and Industry Partnerships team. “The dynamic energy of working alongside fellow startups in INCUBATE as well as the focused direction of the program provided by the mentors, creates an atmosphere directed towards success on a myriad of levels for our budding ideas to take flight” says Michelle Lee, Product Development Coordinator for Meerkat.

Jay Boolkin, Founder of  Promise or Pay is on a mission to keep people true to their word and get them to deliver on a commitment they keep making and breaking – or pay up to charity. He has an active user base who are accountable for meeting goals they have set themselves. Anything from ‘drink a litre of water a day’, to ‘complete a half marathon’ to ‘switch off my smart phone every night’.

“INCUBATE is a fantastic opportunity to work elbow-to-elbow with aspiring entrepreneurs and experienced mentors in a focused and energised community environment. I am already benefiting from the support of being around like-minded individuals” says Jay.

PicPac is the highest-rated Stop Motion app for Android. It has packed 5,000,000+ pictures into 60,000+ videos so far, and has 1000+ daily active users says Founder, Ron Genliang Guan. “A successful startup comes from a good idea plus a good team plus INCUBATE, where the I’m finding the help from mentors and other entrepreneurs is tremendous”.

Mahesh Muralidhar, Founder of UReferJobs, acknowledges that the recruitment market is a tough one to shake up, but recruitment is an area where many companies still struggle to get the right talent at the right time. Using individuals networks and rewarding them for referring is what UReferJobs is all about. “We have 10+ companies using our recruitment solution. On average we have saved organisation’s 80% on their costs, delivering top quality candidates. Our platform will be a free, easy to setup, internal referral system. We have beta customers on board and are looking for others – this is an opportunity for organisations to significantly reduce their recruitment costs. We are also in conversations with investors.”

James Alexander, INCUBATE’s Program Manager says “We considered over 40 applications for this intake, it is always a competitive process, we look for diversity and early-stage companies with scalable innovations that are able to offer real solutions to acute problems”.

The program is based at the University of Sydney but is growing and looking for partnerships with other universities wanting to run the accelerator program at their campuses this summer.

In 2013 INCUBATE Summer Accelerator was run at three partner universities. INCUBATE welcomes enquiries from potential partner universities who would be interested in running the program on their campus this summer, please get in touch on

Industry and investors interested in coming to Demo Day can register here:

INCUBATE Women Entrepreneurs and Founders; Beryl Truong, Michelle Lee, Lamia Hanae and Jackie Ariston, with INCUBATE Project Manager Jo Morrison (front left)

Winter Startups 2014

Breathe Well
An interactive medical device to assist lung cancer patients to breathe well, facilitating stable lung tumour motion for accurate radiation delivery during cancer treatment.

UReferJobs allows you to refer jobs to your peers, helping them and obtaining significant cash rewards.

Food Pod
Food Pod connects local farmers with pods of urban consumers, simplifying access to local produce and ensuring a fair return to the farmer.

PicPac is an android application to easily create stop motion videos without the need of a digital camera and a computer.

Meerkat is a convenient portable device to prevent and treat plagiocephaly and reflux in children.

Get the best price wherever you shop online.

Promise or Pay
Promise or Pay helps social media users stick to their goals and drive social change by donating money to charity if they don’t follow through.

Top Drawer
Bringing simplicity back to guys through convenient and automated delivery of men’s essential products.

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