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Introducing the Edisse Watch (Media release)

March 12, 2013

INCUBATE

THE EDISSE WATCH is an automatic fall detection device for the elderly.  It provides peace of mind by allowing carers to track wearers in real-time, and receive notification alerts when the wearer has fallen.

Sydney start up company Edisse presents to a capacity crowd at the University of Sydney Union’s Incubate Demo Day

Sydney, AU – The Sydney-based start up company, Edisse, delivered a well-received presentation of their state of the art watch to investors, industry experts, media and supporters at the University of Sydney Union’s Incubate Demonstration Day on Wednesday the 27th of February, 2013.

The Company made significant progress during their involvement in the Incubate program. In a period of three months, the Edisse team has successfully developed a prototype watch with integrated GPS, an accelerometer, and a SIM card to connect to the device to a cellular network. The team has also developed web and smartphone applications, which can communicate to the watch in real-time.

Edisse CEO, Nicholas Tong, detailed the Company’s growth strategy, “We aim to target the global market for elderly healthcare, which is growing at a markedly rapid pace. Our watch will provide an affordable way for carers and family members to keep track of their loved ones. This product can directly improve the quality of life for elderly people, and will ultimately save lives.” He also underscored the motive for developing such a device, “This is the watch we would like our grandparents to have. We are motivated because we care about our customers, and it is something the industry needs.”

Edisse has plans to develop key partnerships in the industry, having already partnered with local cloud-based internet hosting provider, OrionVM.

The Company was a stand-out in an otherwise stellar line up of start up presentations. According to Matt Barrie, CEO of Freelancer.com and mentor for the Incubate program, “Edisse absolutely killed it at demo day! What an incredible multidisciplinary team.” James Alexander, Program Director and Co-founder of Incubate, said, “Edisse’s achievements in the three months of the Incubate program, having developed first a prototype and potential customers already in place, is a testament to the team’s drive and talent! We expect big things from Edisse in 2013!”

Edisse is looking for investment opportunities in order to aggressively iterate their product design, with plans to start testing devices by the end of the financial year.

For more information, contact the Company’s CEO, Nicholas Tong at nick@edisse.com

Visit the Company’s website www.edisse.com and follow updates via Facebook (www.facebook.com/edissewatch) and Twitter (www.twitter.com/edissewatch).

Company Description: Edisse is a start up company formed by University of Sydney students under the Incubate accelerator program. The Edisse Watch is an automatic fall detection device that provides carers and family members peace of mind, using innovative technology such as global coverage, detailed in-depth reporting and tracking capabilities.

Contact: Edisse CEO, Nicholas Tong, nick@edisse.com

Edisse Pty Ltd

www.edisse.com

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