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The eight startup teams announced

Sydney – University of Sydney Union’s (USU) startup development program, INCUBATE, has selected the eight successful startup teams who will use their share of $40,000 funding to develop their startup companies over the summer break.

From the 53 applications received, eight high-potential teams were chosen from a rigorous selection process which involved members of the University of Sydney and already successful Australian entrepreneurs. Each team has been awarded a $5,000 equity-free business grant, co-working space over the summer break and free mentoring from some of Australia’s most successful entrepreneurs including CEO Matt Barrie. The eight teams will use the summer break to build and develop their startups ready to present to potential investors and the media during O-Week – Australia’s largest university orientation week for students – in February 2013.

The Successful INCUBATE Teams



Our vision is to be the leading online childcare referral network.

Pitch: Connecting parents to a trusted network of babysitters online.

Founders: Georgia Kia (Graduate Certificate in Innovation and Enterprise) and Stephen Merity (B. Information Technologies Honours, University Medal).


Our mission is to be the global platform for making plans happen.

Pitch: A social planning tool for the web and phone that makes it easy for a group to agree on a time and place for an activity.

Founders: Whitney Komor (B. International Studies) and Tate Johnson (B. Information Technology, Informatics).

vicVIC Bot

To revolutionise educational toys worldwide.

Pitch: Preparing children for tomorrow with a robotic kit that is controlled through easy to use visual interfaces.

Founders: David Fitzpatrick (B. of Commerce) and Fernando Vega (M. of Commerce).


Our vision is to become the standard photography platform for all events around the world, from small parties to stadium concerts, we want everyone to be
using Muro.

Pitch: Muro is a context-based photography platform that allows people at the same event to connect with each other through image sharing.

Sam Turner (B. Computer Science and Technology), James Cooper-Stanbury (B. Computer Science and Technology) and Nicholas Cooke (B. Computer Science and Technology)


To be the best visual search engine for fashion.

Pitch: A new visual search engine for shoes and fashion accessories. Find the perfect look, find the perfect fit.

Founders: James Boyden (M. Computer Science) and Tom Murtagh (B. Electrical Engineering)


Our mission is to be the world’s leading supplier of wearable medical monitoring devices.

Pitch: A watch that can saves lives. An automatic panic button built into a watch to detect medical emergencies such as falls and heart attacks.

Founders: John Haire (B. Electrical Engineering), Nick Tong(B. Computer Science), Emila Young (B. Design Computing), Angela Mariani (B. Computer Science), Vanush Vaswani (B, of Engineering and Science) and Jai Chopra (B. of Commerce)


The leading market research mobile platform which also raises money for charity.

Pitch: A smartphone application that allows users to raise money for charity by completing market research surveys on the go.

Founders: Martin Seneviratne (Medicine, B. of Biochemistry, University Medal) and Tom Senevirante (B. Mechatronic Engineering)


Our vision is to be the world’s number one online livestock platform.

Pitch: An eBay for livestock with extra services, such as inventorying, based on leading Aussie standards.

Founders: Alexander Stamp (B. of Electrical Engineering), Luke Fries (B. of Electrical Engineering) and Mike Tichen (B. of Economics)


INCUBATE is the University of Sydney Union’s inaugural business-focused program which is open to all students, researchers and recent alumni (2009 onwards) of the University of Sydney. The program will fund eight high potential startup projects with $5,000 business grants, co-working space over the summer break and mentoring from some of Australia’s most recognised entrepreneurs.

INCUBATE launch night attracted over 100 students and staff from the University of Sydney to discuss entrepreneurship on campus with panel members and INCUBATE mentors Matt Barrie of, Nikki Durkin of 99dresses and Matt Byrne of

About the University of Sydney Union

University of Sydney Union (USU) was founded in 1874 and is the first student union in Australia. We are a non-profit organisation so our profits from our commercial operations are invested directly back into programs and services which benefit our community.

Our vision is to enrich the life of every student, employee and the wider community by developing and inspiring world-class cultural and intellectual experiences which bring us together.

Our purpose is to create an environment in which our students and our people can thrive and realise their highest potential.

James Alexander: INCUBATE Program Manager

Media Enquiries:
Louisa Stylian: Communications Manager,

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